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Antidote - Web Site Optimisation and Promotion

Antidote combines web site optimisation and promotion to further improve our customer's search engine and directory listings and rankings. Antidote, provides continued support and monitoring as well as the opportunity to facilitate web site optimisation and promotion enhancements.

On-going enhancements are essential and should be implemented on a regular basis. Thousands of new web pages are submitted to the top 13 search engines and directories every day, thus your web site's listings and rankings are continually changing. To improve your site's performance and stay one step ahead of your competitors on-going enhancements must be implemented.

Trading All Hours will review your current listings and rankings on the major search engines and directories before formulating a long-term marketing campaign for your web site. We will provide you with a summary of any work that may need to be carried out before the submission process can begin.

To achieve high rankings on the major search engines and drive targeted visitors to your web site we use various research and analyses tools to discover and carefully select the actual key-phrases people are using to search for your products and services. Search engine optimisation is only effective if you select appropriate key-phrases - it doesn't pay to be ranked no.1 for key-phrases that are not used by people when searching.

What is Included?

Below is a summary of the components we will use to enhance your search engine marketing campaign:

Optimised Key-phrases (list provided)
Monthly review of Key-phrases
Consultancy advice for implementation of Key-phrases
Optimised Meta Tag Code
Robots Text File (if appropriate)
Site Submission to the top 40 major search engines
Site Submission to the top 3 major search directories *
Site Subscription to Inktomi (12 months)
Monthly report identifying your site's listings and rankings

How much does Antidote cost?

*Submission to Express Review Directory services (Yahoo and LookSmart) is optional and incurs an additional fee, hence full payment is due in advance of work commencing. To submit your web site to Yahoo and LookSmart (inclusive of their individual fees) total cost is Ł500. + VAT.

Antidote can be customised to fit your budget. Fees are based on the number of key-phrases:

Plan	A	B	C	D	E	F
No of Key-phrases	5	10	20	50	100	200
Expected No of first page positions	20	50	120	400	800	1600
Expected annual traffic	5,000	12,000	36,000	120,000	260,000	520,000
Annual cost **	Ł750.	Ł1,100	Ł1,575	Ł3,600	Ł7,000	Ł13,000

**All fees are exclusive of VAT.

To place your Order continue...

†
Trading All Hours reserves the right to change its fees and/or services at any time without warning. All fees and services are guaranteed for the period of prepayment.

Fees paid to Yahoo, LookSmart and some search engines are non-refundable, even if your web site is rejected.

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