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UK » Web Site Promotion » Search Engine Optimisation » Services DirectoriesIn addition to promoting your web site on the search engines it is also important to establish listings in the most popular directories. Directory listings tend to be more stable and rarely get dropped and a well placed listing will improve your site rankings on some search engines. Yahoo and LookSmart charge commercial sites a review/inclusion fee. In both cases an editor will review your site and decide if it is suitable for inclusion in their respective databases, neither directory offers a refund if your site is rejected. It is important you read each directory's submission guidelines before you begin, and don't forget that an editor is going to review your site, make sure your site fulfils their entry criteria. The Title of the site should be your business name. The Description should be short and to the point and without marketing hype but including as many Keywords as possible. Broken links, slow loading pages and Under Construction signs are sure to get your site rejected. At this stage we should mention the Open Directory Project, also known as Dmoz. The Open Directory Project is owned by Netscape, hence its popularity and it is considered a major player. Submissions to Dmoz are currently free. It is very difficult to change a directory listing so it is important you choose an appropriate Title, Description and Category for your site. Requested modifications can take as long as 3-6 months to be amended. Directories reserve the right to change your carefully crafted Title and Description, and which Category your site is listed under. If you're not happy with any modifications they make write them a polite email specifying why their amendments are not appropriate. In our opinion it is essential your web site is listed in the 3 major directories, Yahoo, LookSmart and Dmoz. A listing in any of these directories will improve your site's listings and rankings in many search engines. † |
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