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UK » Web Site Promotion » Search Engine Optimisation » Services Pay-Per-Click Search EnginesPay-Per-Click search engines sell placement within their search results. You bid for placement, deciding the amount you're willing to pay each time someone clicks on your listing (link) and visits your web site. You can buy the top placement (so you're no.1 in the list of results) or bid for a listing somewhere lower in the list. The ranking mechanism is key-phrase driven. Having paid a deposit to the search engine you bid on certain key-phrases to return a specified URL. If you bid higher than anyone else you get no.1 position, the second highest gets no.2 and so on. Trading All Hours manage Pay-Per-Click campaigns on behalf of our customers. We use various research and analyses tools to discover and carefully select the actual key-phrases people are using to search for your products and services. This enables us to deliver high quality targeted visitors to your web site. Try searching for your chosen key-phrase related to your business on the major Pay-Per-Click search engines. If your competitors are utilising these services their web sites will appear near the top of the search results. If they are paying for their placement you will see the amount they pay next to their listing i.e. Cost to advertiser: £1.50 Remember, this is Pay-Per-Click, so you only pay the value of your bid if someone actually clicks on your listing and visits your site. Of course, you can bid for multiple key-phrases, hence Pay-Per-Click search engines are an excellent way of driving instant traffic to your web site. It is important to monitor your placements/bids regularly to make sure you maintain your position, but also to regulate your expenditure. Managing Pay-Per-Click services can be labour intensive particularly if you're managing multiple key-phrases. Placement rankings often change many times a day, rising or falling, depending on the ever-changing bids. Trading All Hours use various software applications that enable us to automate the management process and take the strain out of running a campaign. These applications enable us to maintain certain rankings regardless of the rise or fall of other bids and also provide tools for closing gaps between bids i.e. positioning your bid 1p above your competitors thus enabling you to stay on top at minimum cost. The major Pay-Per-Click search engines are Overture, Google, Espotting and LookSmart. A top 30 listings on any of these engines will increase the number of visitors to your web site. However, there is an added bonus if you ensure your listing/bid does not fall below third place, in some cases fifth place. The forementioned engines all provide data for their respective partners i.e. other search engines. If you bid for and maintain a top 3 listing your web site will appear in the Sponsor and/or Feature section on the engine's partner sites. Listings on partner sites are usually placed before the regular search listings and are distinguished by headings such as Advertisement, Paid Placement and/or high-lighted by a coloured background. Trading All Hours will manage your Pay-Per-Click (PPC) campaign and deliver high quality targeted traffic and excellent Return On Investment (ROI). Submit Your Enquiry
Please send a brief email, your web site address, name
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