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UK » Web Site Promotion » Search Engine Optimisation » Services Web Site PromotionThe importance of web site promotion is highlighted in traditional media. It is common to see adverts in magazines, trade journals and newspapers that include a web site address, the objective being to catch the reader's attention with the ad, and then refer them to a web site where they can obtain more information or perhaps place an order. Off-line advertising will drive traffic (visitors) to your web site, however over 80% of Web users start their journey at one of the major search engines, thus search engine and directory promotion (on-line advertising) is the key to higher levels of traffic. Search engine and directory web site promotion is the most cost effective form of advertising known today. The Web has become a mass medium and provides businesses with an incredibly effective platform for selling their products and services. However, many businesses spend a very small percentage of their marketing budget on on-line advertising. This is largely due to their lack of confidence and knowledge of the Internet. Large companies were quick to take advantage of the Internet and now budget tens of millions of pounds or euros for their web sites and on-line marketing strategies. The Web is a global market, it is so huge that even a small slice can generate a substantial income for a small business. Small businesses can compete. Your web site can look every bit as good as a large companies and you do not need to match their marketing budgets to compete with them on the major search engines and directories. The Web is a level playing field, small businesses are still able to compete for first impression. Business to business e-commerce is growing even faster than on-line retail; nearly 80% of on-line transactions are between businesses. While this may not represent as much new money as a new sales channel, it does represent substantial cost savings by reducing transaction costs. A global presence on the major search engines and directories aid commerce in other ways, too. For a fraction of the cost of off-line advertising, on-line advertising not only increases your customer base and strengthens your brand name it also opens up many other possibilities. Companies are able to form partnerships with other companies in other parts of the world much more easily, enabling them to take on contracts they never could have tackled on their own. Also, many companies join affiliate programs and subsequently sell other companies products and services or establish affiliate programs of their own. The possibilities are endless. Many companies are able to lower costs significantly by moving essential business processes to the Internet. Savings on staffing, printing and distribution of sales materials can be dramatic. Many companies put their entire catalogue on the Web, longing for the year when they won't have to print a catalogue at all. On-line advertising costs, especially for businesses in neatly defined niches, are significantly lower than off-line alternatives. Hence, new or small businesses with limited budgets can benefit greatly from search engine and directory promotion. † |
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